The Do's and Don'ts for Outdoor
Against this backdrop it’s ever more important for marketers to make sure that their advertisement is the one which stands out from the proverbial clutter pack.
The simple secret to getting noticed is to create powerful and impactful advertising which rises above the melee and ultimately connects with consumers. This may be easier said than done, but one medium which seems to be standing out from the pack by delivering on this approach in abundance is outdoor.
The outdoor medium may be regarded as the oldest, but it is certainly not stuck in olden days or ways when it comes to facilitating those advertisers who want to showcase their messages in a creative, powerful and impactful manner.
• You should deliver your message not only in words; but also in pictures.
• Make sure that your brand name is visible at a long distance.
• Use strong, pure colors. Also use bright, contrasting, colors because your poster will be seen at different times of the day.
• Use attention getting phrases instead of complete sentences.
• Select easy to read type which can be seen / read from a distance.
• The background should enhance the message, not compete with it.
• Remember less is more when using outdoor advertising
• Don’t add additional messages that dilute the essence of the primary message.
• Don’t use more than 7 words or more then 3 elements.
• Don’t be confined by the boundaries of a frame. Extensions, etc. can greatly add to your design.
• Don’t put words or sentences stacked on top of each other.
• LESS is MORE
We are now in Cycle 10 of 2013.
4-17 May 2013