“Ideal for maximising brand awareness and for the introduction of new products or services at the point of sale advertising.”

Product Overview

The Scrolling Glass Showcase is the most popular of Ad Board’s point of sale advertising mediums. Its size and variety of locations offer the exact combination to cover with maximum impact any launch, image, sales or branding campaign.

Description

The Glass showcase scrollers are the most impactful standard size form for point of sale advertising in the continental Europe. Located primarily in parking lots of the big Hyper Markets in Cyprus, they command high density consumer exposure (both vehicular traffic and pedestrians).

Attributes

• Offers flexibility for both short term seasonal and regional campaigns
• Targets audience both geographically and demographically
• Ideal for new product/service launches
• Creates and boosts awareness
• Builds high frequency
• Back lid illumination
• Enhances sales in nearby points of sale locations
• Illumination offers 20 hours of visibility of message 360 days a year

Distribution

• National Scale
• Located in all big Supermarkets of Carrefour and Orphanides
• Rotation of locations is available

Panel Size

• Actual Billboard Dimensions : XXXcm (H) x XXcm (H)
• Visible Dimensions: XXXXcm(H) x XXXcm (W)
• Critical Dimensions:XXXXcm (H) x XXXXcm (W)

Method of Purchase

• Purchased on a bimonthly basis (forth-nights)
• Each location can be purchased on an individual basis
• Longer periods of purchase are available and are subject to availability

Production

• Special Paper

Technical Specifications

• Artwork must be supplied in electronic format for PC or Macintosh
• Formatted Zip Disks or CD Roms
• Software: Illustrator (.eps, .ai), Photoshop (.tif, .pdf), Corel Draw (.cdr)
• Make sure that you include all imported or placed graphic files
• Resolution 300dpi to 1/10
• Photoshop imports must be saved as (.tif) or (.pdf), CYMK images
• Please always include a physical copy for colour matching