“An Estimated 76% of purchase decisions are made at the point of sale. POP advertising generates incremental sales ranging from 2% to 65%, independent of price reduction” – Statement by POPAI (Point of Purchase Advertising Institution UK, 2003)

Product Overview

“Product promotion has never been easier with cost effective and pin point targeting guaranteeing an increase in sales”

Attributes

• Small Size
• Glass Showcase
• Strategic Locations in many supermarket and mall areas, located at entrances, parking areas, escalators and other high traffic areas
• High Circulation Figures and impressions because of placement in strategic locations of Supermarkets and Malls
• A very economical and low cost medium
• Targeted medium at the point of sale

Distribution

• Groupe Carrefour
• Orphanides Super Markets
• Chris Cash and Carry Super Markets
• Athienitis
• E&S Limassol
• Karseras

Size of Panel

• Actual Billboard Dimensions : 1.65 (h) x 1.15 (w)
• Visible Dimensions: 1.65 (h) x 1.15 (w)
• Fonts should be placed 10cm above view dimensions

Contractual Terms

• Purchased on a biweekly basis
• Each location can be purchased on an individual basis

Production

• Vinyl
• Durable Material

Artwork Digital Requirements

• Artwork to be supplied in electronic format for PC or Macintosh
• Formatted Zip Disks or CD Roms
• Software: Illustrator (.eps, .ai), Photoshop (.tif, .pdf), Corel Draw (.cdr)
• Make sure that you include all imported or placed graphic files
• Resolution 300dpi to 1/10
• Photoshop imports must be saved as (.tif) or (.pdf), CYMK images
• Please always include a physical copy for colour matching