“An Estimated 76% of purchase decisions are made at the point of sale. POP advertising generates incremental sales ranging from 2% to 65%, independent of price reduction” – Statement by POPAI (Point of Purchase Advertising Institution UK, 2003)

Product Overview

“Focussed directly on the customer for maximum product exposure”

Attributes

• Small Size
• Glass Showcase
• Strategic Locations in many supermarket and mall areas, located at entrances, parking areas, escalators and other high traffic areas
• High Circulation Figures and impressions because of placement in strategic locations of Supermarkets and Malls
• A very economical and low cost medium
• Targeted medium at the point of sale

Distribution

• Groupe Carrefour
• Orphanides Super Markets
• Chris Cash and Carry Super Markets
• Athienitis
• E&S Limassol
• Karseras

Size of Panel

• Actual Billboard Dimensions : 1.65 (H) x 1.15 (W)
• Visible Dimensions: 1.65 (H) x 1.15 (W)

Contractual Terms

• Purchased on a biweekly basis
• Each location can be purchased on an individual basis

Production

• Vinyl
• Durable Material

Artwork Digital Requirements

• Artwork to be supplied in electronic format for PC or Macintosh
• Formatted Zip Disks or CD Roms
• Software: Illustrator (.eps, .ai), Photoshop (.tif, .pdf), Corel Draw (.cdr)
• Make sure that you include all imported or placed graphic files
• Resolution 300dpi to 1/10
• Photoshop imports must be saved as (.tif) or (.pdf), CYMK images
• Please always include a physical copy for colour matching