Giant Screen size: 8 x 6 mts.

Product Overview

The scoreboard is the ideal medium for an audio and visual broadcasting of an advertisement before and during a football match. It is located at GSP Stadium and is the only high resolution 6mx8m screen in the Cyprus market. It can be used as a complimentary medium in association with other media e.g. press, TV, outdoor etc to extend and endorse a media campaign.

Description

Ad Sport’s Giant Screen is unique to Cyprus; it offers the advertisers the ideal medium to communicate to the 25,000 spectators that follow the games at the GSP stadium during the Cyprus football tournament.

The programme

• 90 minutes of Audio Visual before the match, during the break and after the match
  • Team presentation
  • Interviews
  • Commendation
  • Match footage
  • Announcements
  • Score
  • Video clips

• 90 minutes of Sports Magazine during the match
  • Announcements
  • Score
  • Player substitutions
  • Match time
  • Animations
  • Exciting visuals
  • Team support

Target Audience

The football followers of each one of the three teams that are based at the GSP stadium (Apoel, Omonia and Olympiakos) plus the followers of all the teams that play against these teams during the football season.

In total they represent an average of 8.000 spectators in each match and a total impact during the full 8-month season on over 480.000 persons (8.000 x 60 matches).

Packages

The packages guarantee a presence during the full football season in Cyprus from the month of September until May in over sixty matches with a combined audience that includes most of the football followers on the island.

The package includes:

• Five still magazine ads in each match (30-45 seconds still ads)
• Four TV commercials in each match (30-45 seconds each commercial)
• Sponsorship of one of the sections in the sports magazine or audio visual (scores, match results of other matches, etc.). This sponsorship is featured 2-3 times during each match.

Technical Specifications