Product Overview

“The only media on Eurocypria Airlines that targets customers effectively with a low CPM”

Attributes

• Captive Audience
• In Flight Entertainment Programme of Eurocypria
• Encompasses everything from Hollywood blockbuster movies, documentaries and Western TV programmes, a riveting selection of crystal-clear audio.
• Reaches a specific audience: affluent travelers already on their way to Cyprus
• Captive audience: viewers cannot leave the airplane
• No channel swapping: only one channel to watch
• Use of headphones: filters out noise and distractions
• Relaxed audience: ready for holidays, being pampered with food and drinks
• Structured: entertaining to attract viewers’ interest

Distribution

• Eurocypria Airlines
• All incoming and outgoing flights

Type of Ads

• Motion Ads
• Still Ads

Contractual Terms

• Half Yearly or Yearly Deals

Production

• Motion Ads
  • The tape format required is Beta SP PAL
• Static Ads

• TGA (Targa) – preferred

• .TIF, .JPG, .PCT, .PSD, .AI, .GIF
• all files must be named in the DOS 8.3 format (8 character file name + 3 character extension

• 640x480 pixels (minimum)
• Title Safe – All CRT monitors crop the outer edge of the image. To ensure that IMPORTANT information is not cropped, keep text, logos and other graphics that are to be viewed, 64 pixels (approx. 1”) from both the left and right sides of the file and 48 pixels (approx. ¾”) from both the top and bottom of the file (please refer to grid)
• 72 DPI, pixels/inch (minimum)
• Color safe output levels set at a maximum of 200
• Color Mode: RGB
• 16 bits/pixel maximum