The team of Clear Channel Outdoor/Interspace Airport Advertising and Ad Board Dynamic Communication and its partners, has been selected to partner with Hermes Airports to create dynamic new “Community Showcase” advertising programs for both the existing and new air terminalsat Larnaka and Pafos airports. These new airport advertising programs will feature newly designed prime indoor and outdoor opportunities. This distinctive and comprehensive program, designed by Interspace, will offer businesses the opportunity to reach almost 7 million passengers and the many visitors, meeters and greeters, and employees who move around and through these airports annually. “We are very pleased to have this world class company as our advertising partner. They will play an integral role in developing a ‘sense of place’ within our air terminals” said Jim Meyer, Manager- Commercial of Hermes Airports.

Leading businesses will be able to target the largest and most significant audience in Cyprus as well as communicate a positive image of the Country and the companies participating in the program. “By highlighting the businesses and attractions of the area, as the front doors to Cyprus, Larnaka and Pafos Airports will provide a warm welcome for travelers while maximizing the advertising investment of featured companies” says Interspace Representative John Moyer. “What better way to communicate the benefits and services of Cyprus to visitors and local decision makers, professionals, and residents while enhancing your company’s image and awareness?”

The Program also serves to promote local tourism and economic development. Area attractions have the opportunity to market to a captive and upscale audience with high disposable income. “You can deliver a message to almost 7 million passengers annually at the airports to use your service, enjoy your product and visit your business or attraction on this trip or encourage a visit on a return trip,” states Michael Kyriakides of Ad Board.

In addition to filling a marketing strategy for businesses, corporations, and attractions, the programs will enhance the passenger experience and promote Cyprus. Program highlights will include a number of specialty displays custom designed with and for individual advertisers, large format wall wraps, dynamic large format scrolling signs, scenic themes, a variety of outdoor and other special sponsorship opportunities.

Interspace Airport Advertising has been exclusively dedicated to producing the best airport advertising programs in the world for 32 years. They currently are partnered with 201 airports world-wide and have won numerous awards for their design, creativity, and effectiveness. Interspace is owned by Clear Channel Outdoor which is the number one out-of-home media company in the world with over 870,000 displays and more than 250 airports in more than 50 countries. Ad Board is a leader in the out of home sector in the Cyprus market.

Ad Board and Interspace representatives will be setting individual appointments with area businesses and their agencies to review the new plans and opportunities at the airports. For more information, please call Tel. +357 22 375816, Fax +357 22 375817 or email sales@adairportmedia.com