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| IKEA CAMPAIGN |
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IKEA has booked a nationwide Outdoor campaign for the launch of its first store in Nicosia,
exclusively with Ad Board Media. The IKEA campaign that includes eye-catching billboard
with the special offers of the first store ever in Cyprus has scored a tremendous success
raising awareness significantly amongst the shopping population.
The four-week campaign from the 6th August 2007 was booked with Ad Board Media,
through its ad agency in Cyprus. The large scale combination of billboards are the centrepiece of a TV and Outdoor campaign that includes pisas, Premium billboards, large format highway boards, large format city boards, bus shelters and city lights. The campaign ran in all cities around Cyprus with a huge success.
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